New PDF release: A History of Communications : Media and Society from the

By Marshall T. Poe

ISBN-10: 0511990898

ISBN-13: 9780511990892

A background of Communications advances a concept of media that explains the origins and influence of other kinds of verbal exchange - speech, writing, print, digital units and the net - on human heritage within the long-term. New media are 'pulled' into common use through large old developments and those media, as soon as in frequent use, 'push' social associations and ideology in predictable instructions. This view permits us to determine for the 1st time what's actually new in regards to the net, what's now not, and the place it's taking us.

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Additional info for A History of Communications : Media and Society from the Evolution of Speech to the Internet

Example text

Plato, however, not only used his dialogues to demonstrate how to get to the Truth, but also to explain what the Truth was. And one of the Truths he pointed out was that some of his competitors were selling philosophical snake oil. These were the rhetoricians, professional speechwriters in the ancient Hellenic world. They were charlatans, Plato complained, and not really interested in the Truth at all. Rather, their only aim was to teach politicians to flatter their constituents, to feed what Plato pejoratively called the “Great Beast” of public opinion.

Constraint impedes divertive use of the media. In constrained media networks we should see social practices in which self-denial is practiced and an ideology – asceticism – that makes self-denial a virtue. Asceticism is rooted in the idea that the self develops through restraint. 5. Velocity → Dialogicity → Democratization + Deliberativism. The faster a medium, the more dialogic its network; the more dialogic a network, the more social practices realized in it will be democratized. The link between dialogicity and democratization is established by the innate human desire to express one’s self to others: if humans can easily use a medium to be heard by others, they will, and will create related social practices.

As such, the only sense data that it can represent iconically is sound, and only those sounds within the range of the human vocal apparatus (that is, those that can be mimicked). 20 For example, a picture of a daisy is an icon of a daisy because it looks like the thing it signifies. 21 In contrast, the spoken word “daisy” is not an icon of a daisy because it looks nothing like a daisy. In fact, because it is a sound, it doesn’t “look” like anything at all. ” When we encode sense data using arbitrary signs like spoken words, a lot of information is lost.

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A History of Communications : Media and Society from the Evolution of Speech to the Internet by Marshall T. Poe

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